POLO MOTORRAD | MOTOBLOUZ | SPORTSBIKESHOP

AT A GLANCE

GROUP STRUCTURE

POLO GROUP SALES

DISTRIBUTION OF SALES

FACTS AND FIGURES

100 000
ARTICLES
45%
ONLINE SHARE
over 100
RETAIL LOCATIONS
IN EUROPE
800
BRANDS

OMNICHANNEL IN EUROPE:
1 VISION, 1 CONTINENT, 8 COUNTRIES, 3 COMPANIES

By combined forces and knowledge, the polo group soon became the strongest e-commerce player for motorcycle clothing, parts and accessories in Europe.

OUR WAY

our
vision

GROWING TOGETHER

TO BECOME EUROPE'S LEADING OMNICHANNEL MOTORCYCLE APPAREL AND ACCESSORIES RETAILER

Retail? Destination Stores!

• Products ensure driver‘s protection and thus require professional advise by experts
• From Bikers for Bikers: nearly all store employees are bikers and enthusiasts
• Stores are destination stores
• All stores are profitable
• Omnichannel: Stores and webshop are interlinked
• PwC: Also in mid- to long-term, the majority of motorcycle equipment will be sold offline
• Covid: Whereas classical retail suffered, POLO’s stores with its special interest offering overachieved 2020 budget

MANAGEMENT STRUCTURE

OMNICHANNEL MADE IN GERMANY

With more than 90 stores, POLO Motorrad is the second largest motorcycle accessories retailer in Germany and Austria and the market leader in Switzerland. With a brand awareness of 92 %, POLO stands for passionate motorcycling on the German market. Over-the-counter-retailing combined with digital features, such as the extended shop counter and a modern E-Commerce solution, consolidate POLO‘s steady success.

In 2019, POLO relaunched its store concept and established a modern and fresh look that will be continuously rolled out to established and new POLO stores. The average sales area per store is 670 m2.

polomotorrad
polomotorrad
polomotorrad
polomotorrad

FRANCE’S NO.1 E-TAILER

With a market share of over 50 %, Motoblouz is the leading online retailer of motorcycle clothing and accessories in France and operates internationally in southern Europe (Spain, Italy…). As an omnichannel player, it operates stores in Europe‘s biggest motorcycle pole (North of France).

Being a customer centric company, Motoblouz focuses on customer satisfaction (elected best customer service 5 years in a row) and a very wide choice of products and brands.

Innovation is covered through strong partnerships with startups and own brand product development is based on our customer’s feedback, which is rewarded from a fast-growing fan base of 1.5 million enthusiastic customers.

MOTOBLOUZ
MOTOBLOUZ
MOTOBLOUZ
MOTOBLOUZ

INNOVATIVE E-COMMERCE

Founded in England in 2005, the pure online Retailer, SBS has now opened 5 retail stores across the UK and employs over 130 people.

The fast growth rate of the company is based on a unique user experience, unrivalled customer service and an assortment of more than 35,000 products from over 200 brands, all of which are available for home delivery, or store, next day, 7 days a week. With annual sales in excess of 40 million euros, SBS is the UK‘s largest retailer in the motorcycle sector.

SPORTSBIKESHOP
SPORTSBIKESHOP
SPORTSBIKESHOP
SPORTSBIKESHOP

EXCLUSIVE APPAREL

EXCLUSIVE HELMETS

PEOPLE OF POLO GROUP

employees